For the last sixty years the Design ADI monitoring board selects the best products from all over Italy created in the tradition of Italian industrial design. Only products which are considered excellent are chosen for the ADI Design Index.
Quercetti is going straight into the history of industrial design, as this is the first time that a toy has been considered for this prestigious award. Migoga Junior, the toy selected by the ADI commission, has been nominated for the Compasso d’Oro, for which the ADI Design Index is the shortlist.
“The principal aim of creating Migoga Junior was to reduce the number of pieces and give them as simple a shape as possible” – says Alberto Quercetti, head of R&D of the Piedmont-based company– “the proportions of the pieces have a harmony that is visible to the eye. The relationships between the different measurements were specifically designed. We even simplified assembly, using a system of rings that go between the parts, making it more intuitive. During the design phase, we spent a lot of time choosing a colour scheme that would highlight the contrast between the pieces, making them easier for children to distinguish them.”
Instead of focusing on the needs of the user (i.e. the child), toy makers often put too much emphasis on motivating the buyer. More importance is given to marketing than to design. The Quercetti approach is the exact opposite. Children and their needs always play a central role. Design is the tool we use to reach a balance between the needs of the child and those of the parents.
Every year, ADI carries out a thorough selection of all Italian products. Being featured in the publication “ADI Design Index 2016” is the first step towards winning the ADI “Compasso d’Oro”, the most prestigious award in industrial design, the highest recognition of design, product, research and merit.
The ADI Design Index 2016 was presented on Friday 7 October, at Palazzo dei Giureconsulti in Milan. An exhibition will be held there to allow the public to view the products nominated for the 2017 Compasso d’Oro. It will be open to the public from 8-11, and will then be transferred to the Ex Cartiera Latina in Rome, from 28 October to 1 November.