From 31 January to 4 February, Quercetti & C. will be in Nuremberg for the most important international event dedicated to toys, the Spielwarenmesse. Every year, Nurenberg is the International meeting point of the toy world, with more than 2,850 exhibitors and over 73,000 visitors from 120 countries.
Quercetti has proudly taken part in this event every year since it began, and this year it will present a catalogue full of new things to distributors and retailers. First and foremost is the new Pixel Art series, which will take its place alongside the classic coloured pegs invented in 1953. But there’s more than just pegs. The company will also present the ‘new entry’ of wooden toys, “Gioca Wood”. After 68 years creating and perfecting plastic toys, Quercetti is expanding to other materials. Although the material may be different, the characteristics of Made in Quercetti toys never change: maniacal attention to detail, plastic connectors, innovative design, exclusive colours, and cutting-edge design. Così nascono nuovi giocattoli per la prima infanzia come Woody, colorate forme di animali in legno su ruote in morbida plastica in espanso EVA, materiale impermeabile e atossico. Il bambino potrà spingere, spostare e afferrare facilmente grazie al foro centrale che funge da maniglia. A questa linea si affiancano le colorate macchinine in plastica “Wroom”, da condurre a mano.
Another new series of plastic toys, is the skill and construction game, Playform, 2-dimensional coloured tiles to build card castles, and Mini Zoo, modular shapes with the form and texture of jungle animals. Then there’s Acrobati, toy circus characters which can be placed one on top of the other to see if they can keep their balance, a challenge for small hands. And finally Ringo, rings and clips that can be connected to create whole worlds made up of vehicles, animals or anything you can imagine.
All of these new toys are intentionally destructured. Quercetti wants these toys to lead the way to the future of children’s toys. Toys without a structure or predefined schemes, but pure freedom. Children shouldn’t be limited to “following the instructions” reproducing something pre-packaged. Rather, small children should have total freedom to express themselves, inventing as many solutions as they like. The focus should not be on the game or the finished product, but on the children and their freedom to let their creativity and manual skills come out through the game.
As with all Quercetti toys, these new ones were designed to teach something to children. And so what is important is contact, direct experience. By touching and holding the toy in their hands and creating something, children reap the fruit of their “work”.