Starting today, Monday 8 January, and going on until 12 January, there is a busy schedule of meetings at the Royal Garden Hotel, Hong Kong, between the export team of Quercetti & C., the renowned Italian toy maker, and the major local and international distributors.
After last year’s meetings in Hong Kong last October, the company is back in order to intensify business with the most important players in the sector, through a series of meetings with local partners. They aim to establish new trade relationships. These meetings are part of an important week for the toys market, as this is the week of the HKTDC Hong Kong Toys & Games Fair 2018.
The company sells its products in over 50 countries all over the world, and has been in the Chinese market for 10 years, which is rare in this sector. In contrast with many of its main competitoras, Quercetti has never decentralized, keeping its creative offices and its production centres in Italy. In order to guarantee superior quality products and ensure its Made in Italy status, Quercetti intends to increase its presence in the overseas market.
In this context, Quercetti aims to improve distribution of its classic products, which are already well-known and popular internationally. But above all, it wants to bring something new to Hong Kong.
The most important product is the new line of Pixel Art, which will take its place alongside the classic version of the popular coloured peg toy, which was invented in 1953. But it’s not only the classics. The company will also present a new line of toys to retailers and distributors – “Gioca Wood”, featuring toys made of wood. After 68 years creating and perfecting plastic toys, Quercetti is expanding to other materials. Although the material may be different, the characteristics of Made in Quercetti toys never change: maniacal attention to detail, plastic connectors, innovative design, exclusive colours, and cutting-edge design. The range includes new toys for small children, such as “Woody”, coloured animal shapes made of wood, with EVA plastic wheels, both waterproof and non-toxic materials. Children can push, move and grab the toys easily, thanks to the hole in the middle which can be used as a handle. There is also “Wroom”, a game with coloured plastic cars which can be pushed around.
Another new series of plastic toys, is the skill and construction game, Playform, 2-dimensional coloured tiles to build card castles, and Mini Zoo, modular shapes with the form and texture of jungle animals. Then there’s Acrobati, toy circus characters which can be placed one on top of the other to see if they can keep their balance, a challenge for small hands. And finally Ringo, rings and clips that can be connected to create whole worlds made up of vehicles, animals or anything you can imagine.
All of these new toys are intentionally destructured. Quercetti wants these toys to lead the way to the future of children’s toys. Toys without a structure or predefined schemes, but pure freedom. Children shouldn’t be limited to “following the instructions” reproducing something pre-packaged. Rather, small children should have total freedom to express themselves, inventing as many solutions as they like. The focus should not be on the game or the finished product, but on the children and their freedom to let their creativity and manual skills come out through the game.