On Thursday 28 September, Stefano Quercetti, CEO of the toy company, will be present at the convention entitled "Fabbrica Futuro – Idee e strumenti per l’impresa manifatturiera del domani”, which will be held at the Pacific Hotel Fortino, Turin.
The objective of the convention, which involves all companies active in the manufacturing sector, as well as entrepreneurs and technical management, is to discuss the future of the Italian manufacturing market, to showcase models of excellence, to share ideas, and to propose concrete solutions to accompany manufacturing companies on their path to growth and development. There will be contributions from academics, entrepreneurs, managers and representatives from the sector, presenting macroeconomic scenarios, enabling technologies and concrete examples of innovation.
There will be two phases to the convention. The first session is from 8.45am to 1pm, and will be a plenary dedicated to analysing the competitive scenario and the technologies that can enable growth and development of mid-sized Italian manufacturing companies.
In the afternoon, from 3pm onwards, there will be parallel sessions. The session on the theme “Progettare i prodotti del futuro” (Designing products of the future) will begin with a talk by Mr. Quercetti entitled: “Dal passato al futuro: infrastrutture tecnologiche e produzione made in Italy per rilanciare il giocattolo tradizionale” (From the past to the future: technological infrastructure and made in Italy productions to relaunch traditional toys).
Quercetti will support his talk with a case study of Quercetti & C., a company which had to develop new technologies, applying them to existing production infrastructure. Easier said than done: this process involves, not only the obvious financial output and large scale investment in human resources, but also a big overall change in the minds of the staff and their way of working.
He will also talk about the recent experience of relaunching the famous peg toy. The destiny of the toy seemed to be threatened by the advent of digital technologies. The intuition of the creative minds of the company was fundamental. While maintaining the “analogue” nature of the toy, they managed to innovate it, using technology as a tool and not as the final product. The company launched a new line of pegs under the name Pixel Art, which allow the user to reproduce any image, portrait or photo by inserting pegs of a certain diameter into the modular boards, creating a work of art. A tried and tested toy met with new technology, leading to a result similar to the work of the pointillism artists of the late 19th century.
The first launch phase of this new line took place in Italy, to promising results. In 2016, in order to meet the demand for the toy, the Turin company produced 1.6 billion pegs. That was a record in the 64-year history of the company. And it was all done in Turin, going against competition from the Far East.
Apart from Quercetti, other important manufacturing companies from Piedmont, such as Aurora, Prima Industrie, Comau, and Decathlon will be present.