1970: The peak of success
The beginning of the Seventies was the period of maximum splendor for the company, which in just ten years went from a team of 3 employees to almost 500. Alessandro Quercetti had already become one of the most famous and appreciated characters of the toy world, a reference point for many. Also, Turin became the Italian capital for toys.
1972: Georello wins and sells
1972: Georello wins and sells Georello was an immediate Quercetti success. The first recognitions arrived that same year, with the prestigious “Pinocchio d’oro” award. This game combined the function of composition, typical of construction games, with gears, able to produce chain reaction movements. With a limited number of elements, one could continuously vary the model obtained each and every time.