The company today – the value of “Made in Italy”
Today the company is led by the second generation of the family which holds 100% of the property shares. Andrea, Alberto and Stefano have inherited the passion of their father. The history of the Quercetti company is inevitably blended with that of a family which for two generations has shared such love of their work, the daily effort, and with unchanged passion, has aimed at making millions of children’s lives all over the world more exciting and fun, proudly producing everything in Italy.
Quercetti & C. SpA has in fact become one of the very few realities in the sector to be able to boast such direct control over the entire chain of production. In fact all the work, starting from the design of the toys up to packaging of the finished product, is entirely carried out in the headquarters at Corso Vigevano, in Turin. The whole production cycle, concept, prototype creation, development, mold construction, printing, packaging, and shipment are all procedures carried out in Italy with resident manpower, creating a spin-off on the territory.
In spite of the economic crisis of the past few years, Quercetti’s choice to bet on educational and formative products, creating the product entirely on national soil, without outsourcing manpower abroad, has proven to be a winning strategy.
Growth has been constant in the last few years, thanks to an investment plan aimed at the improvement of existing technologies and continual renewal of products and product lines, without forgetting the historical value which made the Quercetti name famous and appreciated worldwide. The classic lines of products, such as pegs and flying toys, continue to be the most representative and recognizable of the company, which continues to renew them and enhance them with new references. Today Quercetti is a modern pioneering reality, capable of competing with the biggest players in the market, which sometimes compromise quality by outsourcing production phases abroad.