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What we do

IT'S GOT TO BE

Our strength is the ample range of toys, a variety of fun playing possibilities that share a common identity based on the awareness that what really matters is them: the kids, their needs and their healthy development and growth. Thus, for us safety comes first as we manufacture all our toys according to the most closely monitored and updated international regulations.
Durability, is a must too: we design all our toys to last as long as possible while never failing to entertain your children
Engaging and amusing: we try to think like kids and constantly ask ourselves “What would a kid do with this toy?” but also “What does this toy do for a kid?” Developmental: we design our toys to be learning tools that can help children develop their skills and broaden their awareness.
We want our toys to be as an extension of your child’s identity, something they’ll treasure from their childhood and won’t let go of too easily.