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About us

We are an Italian company who has been proudly manufacturing toys in Italy for over 65 years.

It all started in the 1950s from a vision, but mostly from the sheer determination of founder, Alessandro Quercetti. We are today at our second Quercetti generation, who is enthusiastically and steadfastly carrying on the family business under its original principles: making toys that speak kid’s language and that, more than anything else, address their natural developmental needs.

Our Headquarters are in Torino where we produce all our toys. We have full control over the technology and the materials used in our production. We monitor directly the design, concept, engineering, rendering, mould production, injection moulding, assembly, packaging, stocking, and shipment of all our products. At all stages we aim to achieve the highest quality standards at the lowest cost possible.   


years of experience in educational toys

toys in catalog all available online

orders delivered to clients of the store

millions of pegs produced this year