Magnetic

A world of magnetic toys to familiarize kids with written language. Children are exposed to words from an early age—not only through their first books and magazines, but also through the array of texts, ads, signs, and product labels that surrounds them…. Even if they can’t read yet, children recognize written language and pictures and wonder about it in their own way. This is when our toys become useful and fun as they facilitate the complex process that leads to writing. They engage kids in activities that help them develop their fine motor skills, as well as their pre-writing and design skills presenting them with linguistic tools that are attuned to their development and learning possibilities. Our magnetic toys help build cognitive skills to learn to read, write, count and create patterns.